According to Kotler - by Philip Kotler

Kotler on Marketing - by Philip Kotler

1001 Ways to Market Your Books, Sixth Edition - by John Kremer

Smart Marketing for Associations - by M. Michelle Poskaitis

The Brand Mindset - by Duane E. Knapp and Christopher W. Hart

Planned Giving Essentials - by Richard D. Barrett

Digital Handshake - by Susan Harman, Roberta Moore and Jerry Starr

More Words That Sell - by Richard Bayan

A New Brand World - by Scott Bedbury and Stephen Fenichell

Marketing Phrase Book  - by Gail Hamilton

Achieving Sponsorship Success - by Elizabeth H. Blume