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• Membership Development
  • What is an appropriate membership goal for our association?
  • How can we get better results from our association surveys?
  • Should our association give away free memberships to everyone?
  • Is our association's membership marketing the problem?
  • What programming should our association offer associate members?
  • Should our association offer instant benefits upon application?
  • Is membership retention or recruitment more important to an association?
  • Who are our best association membership prospects?
  • Are free trial memberships an effective association marketing tool?
  • What is the best way to attract new members to our association?
  • How often do we need to introduce new association membership benefits?
  • Should our association raise the requirements for membership?
  • Is our association effectively utilizing our membership data?
  • What info should our association collect for membership marketing?
  • Is "Member Get a Member" an effective association membership tool?
• Member Benefits
  • How can our association turn volunteering into a member benefit?
  • How can our association make our "Find a Member" service more valued?
  • Should we continue to offer our weaker association benefits?
  • Are printed association directories going away?
  • How many member benefits does our association need to offer?
  • Should our association offer a certification program?
  • How should our association conduct new member orientation?
  • Can our association build a directory that protects member privacy?
  • Should our association save our failing newsletter?
  • Why should our association display member links?
• Non-Dues Revenues
  • How does our association set advertising and sponsorship rates?
  • Where do job listings fit into the association non-dues revenues portfolio?
  • How can we increase our association sponsorship revenues?
  • How do we sell advertising on our association web site?
  • Should our association ever turn down a non-dues revenue source?
• Event Marketing
  • What are some creative ideas we can use for our association's event marketing?
  • How can our association safely develop new marketing?
  • Should our association market our event before registration is available?
  • Do association meeting themes work or should they be discontinued?
  • Can we market our association meeting using only email?
  • Are postcards effective marketing tools for our association events?
  • How frequently do we need to contact association event prospects?
  • Should we expand the target audience for our association convention?
  • How can we maximize revenue from our association meeting attendees?
  • Should our association offer an early registration discount?
  • Should our association event marketing mention our competitor's event?
  • How can our association optimize our event marketing media plan?
  • What data should our association evaluate after each event?
  • How should our association deal with our event's competition?
  • What should we name our association's event?
  • When should our association send our event registration brochure?
• Event Registration
  • Is it safe for our association to mention our competition in event marketing?
  • Does our association's online registration need an itinerary/scheduler element?
  • How can my association offer instant event discounts for new members?
  • Should our association offer registration before we have the seminars?
  • What are the best options for association event registration?
  • What are the peak periods for association online event registration?
  • Should we require login for association registration discounts?
  • Should our association offer on-site self-serve event registration?
  • Should our association mail badges to attendees before the show?
  • How can our association make on-site badge pickup easier?
• Meeting Planning
  • How can my association use revenue management in hotel negotiations?
  • How can my association win the "guarantee game"?
  • Should my association consider the impact of adult learning styles?
  • Should my association outsource its meeting planning?
  • Should our association partner with another association for our meeting?
  • How should our association create our exhibitor directory?
  • Is RFID the next hot technology for our association meetings?
• Government Affairs
  • What is the range of activity in an association government affair program?
  • Should we offer non-members periodic information from the association?
  • Does every association need a government affairs program?
  • How should our association establish a government affairs program?
• Association Jobs
  • What is an association management company?
  • Where is the best place to find an association job?
• Web Strategy
  • How does the association convince members to link to our web site?
  • Should our association establish a second asociation web site?
  • How should my association segment our member-only areas?
  • Should we personalize the content of our association web site?
  • Should our association convention have its own separate web design?
  • How often does our association need to update our web site?
  • Should our association home page be for members or non-members?
  • Which domains should our association register?
• Print Strategy
  • Is there a best type of printer for associations that we should be utilizing?
  • Should our association require advertisers to be association members?
  • How can we reduce our association printing costs without sacrificing quality?
  • Is it OK for our association to send the same brochure twice?
  • Will our association get better results using oversized brochures?
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