Best Association® resources for association membership development, member benefits, event marketing, event registration, meeting planning, non-dues revenue, member retention, government affairs, and association jobs. Best Association® Resources Home Membership Development Member Benefits Non-Dues Revenues Event Marketing Event Registration Meeting Planning Government Affairs Association Jobs Web Strategy Print Strategy About Best Association Site Map Latest Comments  Trial memberships We used trial memberships a few years ago. It was...  Associate Members Associate members usually just want reasonable acc...  Great ideas Some of these are fairly ambitious, but in general...  Retention is the key I think retention is absolutely the key to effecti... Resources Home Event Marketing Are postcards effective marketing tools for our association events? Are postcards effective marketing tools for our association events? User Rating: / 4 PoorBest  Postcards are relatively inexpensive media vehicles for two reasons: 1) They are inexpensive to print, especially given the large number of special postcard programs offered by printers. 2) They are inexpensive to mail due to the lower postage rate for cards that are 4.25 x 6 (or slightly smaller - see http://postcalc.usps.gov/mailpiecedimensions.asp for exact specifications). However, the question as to whether postcards are cost efficient marketing vehicles for your association events requires the answer to another question: Are they effective? The only real answer would be found from testing. However, here are two points that generally hold true: 1) Postcards serve as effective reminders for your association events. 2) Postcards do not work well as the main marketing pieces for your association events. In other words, postcards can work as teasers or reminders, but cannot replace brochures or other main informational pieces for your association events. Is your association using postcards in its marketing efforts? Do they stand alone or are they part of an overall marketing mix? Comments Write Comment Please keep the topic of messages relevant to the subject of the article. Personal verbal attacks will be deleted. Please don't use comments to plug your web site.. Such material will be removed Name: Title: Comment: Powered by AkoComment 2.0.3! and SecurityImage 4.0.0   < Prev   Next > [ Back ]

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