Best Association® resources for association membership development, member benefits, event marketing, event registration, meeting planning, non-dues revenue, member retention, government affairs, and association jobs. Best Association® Resources Home Membership Development Member Benefits Non-Dues Revenues Event Marketing Event Registration Meeting Planning Government Affairs Association Jobs Web Strategy Print Strategy About Best Association Site Map Login Form Username Password Remember me Lost Password? No account yet? Register Syndicate Latest Comments  Trial memberships We used trial memberships a few years ago. It was...  Associate Members Associate members usually just want reasonable acc...  Great ideas Some of these are fairly ambitious, but in general...  Retention is the key I think retention is absolutely the key to effecti... Most Recent Q&A's What is an appropriate membership goal for our association? Is it safe for our association to mention our competition in event marketing? What are some creative ideas we can use for our association's event marketing? How can we get better results from our association surveys? Is there a best type of printer for associations that we should be utilizing? Most Popular Q&A's What is the best way to attract new members to our association? How often do we need to introduce new association membership benefits? Is membership retention or recruitment more important to an association? Is our association effectively utilizing our membership data? Are free trial memberships an effective association marketing tool? Resources Home Should our association market our event before registration is available? User Rating: / 0 PoorBest  A few years ago there was an article in which a person suggested that an association should never market their event unless it was possible to register immediately. Their premise was that to do so otherwise would be a waste of money and a lost opportunity. One might agree with the notion that an opportunity is lost if registration is not available. But it could be said that unless your association's registration is very simple (e.g. no significant educational offerings), you may not have the luxury of waiting until registration is available. In an era where major association conventions book their venues five years in advance, it's not fair to assume that the attendee needs only a few months advance notice. Instead, most associations need to begin marketing the next event while attendees are still at the current event, if not before. What is your experience? Do you work for an association that offers extensive educational offerings and has registration available more than six months in advance? Comments Write Comment Please keep the topic of messages relevant to the subject of the article. Personal verbal attacks will be deleted. Please don't use comments to plug your web site.. Such material will be removed Name: Title: Comment: Powered by AkoComment 2.0.3! and SecurityImage 4.0.0   < Prev   Next > [ Back ]

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