Best Association® resources for association membership development, member benefits, event marketing, event registration, meeting planning, non-dues revenue, member retention, government affairs, and association jobs. Best Association® Resources Home Membership Development Member Benefits Non-Dues Revenues Event Marketing Event Registration Meeting Planning Government Affairs Association Jobs Web Strategy Print Strategy About Best Association Site Map Latest Comments  Trial memberships We used trial memberships a few years ago. It was...  Associate Members Associate members usually just want reasonable acc...  Great ideas Some of these are fairly ambitious, but in general...  Retention is the key I think retention is absolutely the key to effecti... Resources Home Membership Development What programming should our association offer associate members? What programming should our association offer associate members? User Rating: / 52 PoorBest  Associate members can be critical to your association's success in many ways. Despite that fact that they are not your core audience, associate members can provide important levels of dues, volunteer effort and sponsorship or other non-dues revenue. Given their importance, it's fair to ask whether your association should be providing programming to attract and retain associate members. But there are three reasons you shouldn't: 1) Your association's associate members tend to join for access and exposure to your core membership. While they may appreciate programming geared toward associate members, those same programs will likely have few, if any, regular members in attendance, making the event counterproductive to their main goal. 2) Your association's associate members can easily find more appropriate programming in their respective industry associations. Not only is your association's programming likely to pale in comparison, but you are needlessly competing with other associations. 3) Any programming efforts directed toward your association's associate members necessarily removes resources from your core member audience. This could potentially hurt your association's appeal to that core audience. Ironically, this would in turn reduce the appeal of your association to your associate members. Your association's associate members are important - of that there is no doubt. But you probably don't need to offer them programming just to keep them as active members of your association. Instead, focus on maintaining a healthy core association membership, and your associate members will be more than happy to continue to patronize your association. Does your association offer special associate member programming? Has that boosted associate member levels in the association? Comments Associate Members Written by 'Guest' on 2006-11-10 18:52:38 Associate members usually just want reasonable access and publicity opportunities with your regular members. Do that, and you'll keep them quite happy. Write Comment Please keep the topic of messages relevant to the subject of the article. Personal verbal attacks will be deleted. Please don't use comments to plug your web site.. Such material will be removed Name: Title: Comment: Powered by AkoComment 2.0.3! and SecurityImage 4.0.0   < Prev   Next > [ Back ]

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