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Is "Member Get a Member" an effective association membership tool? E-mail
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Is the "Member Get a Member" campaign still a great idea, or has its time passed? ASAE loves to promote their campaigns where members bring in other members, but the numbers have never seemed very impressive. Similarly, this type of campaign seems to have died off with a number of associations over the last ten years. Is it because they don't work? Or is it part of the movement away from volunteer-driven activity to staff-driven projects? Presumably, both reasons have taken their toll on this old standby. It may be time for fresh thinking when it comes to association membership development. Has your association had success with "Member Get a Member" in recent years? If not, what are using in place of this association membership campaign?

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