The heart and soul of every association is membership development. Yet recruitment and retention are some of the most difficult projects that any association staff person can manage.  Learn how to achieve your membership development goals this year and for years to come.
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# Article Title Hits
1 What info should our association collect for membership marketing? 11300
2 How often do we need to introduce new association membership benefits? 19736
3 What is the best way to attract new members to our association? 28006
4 Should our association focus on recruiting members or retaining them? 5622
5 What is an appropriate membership goal for our association? 8341
6 How can we get better results from our association surveys? 7651
7 Should our association give away free memberships to everyone? 6427
8 Is our association's membership marketing the problem? 7720
9 What programming should our association offer associate members? 10048
10 Should our association offer instant benefits upon application? 8811
11 Is membership retention or recruitment more important to an association? 17255
12 Who are our best association membership prospects? 8341
13 Are free trial memberships an effective association marketing tool? 14154
14 Should our association raise the requirements for membership? 7871
15 Is our association effectively utilizing our membership data? 16242
16 Is "Member Get a Member" an effective association membership tool? 7692